West Brom are up against it and desperately need to strengthen in the final 10 days of the January window.
It’s not easy, though, as Big Sam has already stated, to land quality players in January when you’ve got no funds to spend.
West Brom are relying on loan deals but there’s an issue here as well.
West Brom have been linked with a move for Portugal international William Carvalho but Real Betis want big money for him.
A report in mundodeportivo has said that Real Betis won’t accept less than £14m for the 63-cap star with another £3.5m in add-ons.
West Brom have been told that if they want him on loan they will have to agree to an obligation to buy him in the summer for a fee close to £18m.
Herein lies the conundrum. If West Ham were in a safer position in the Premier League, they could afford to sign players with an obligation to buy down the line.
However, if we were in a safer position in the league we wouldn’t be desperately trying to bring players in at the end of the January window.
Robert Snodgrass could well be an inspired signing but it’s rare to find a player who is match fit, of the right quality for the Premier League and unwanted by his current club.
That’s the challenge that Big Sam has got on his hands.
And, as good as Snodgrass looked on his debut for the Albion, we don’t think he’s going to be enough to single-handedly turn our season around.
In other West Brom news, a Sky Sports journalist has compared Allardyce to Alan Pardew.