By Joe Ellis

15th Jun, 2022 | 1:00pm

West Brom must find position for Adam Reach to earn promotion - Carlton Palmer

Of all the signings West Brom made during the summer transfer window of 2021, fewer had a lesser impact than midfielder Adam Reach.

The 29-year-old arrived from Sheffield Wednesday after a superb 2020-21 campaign where he could have held his own goal of the season contest due to his incredible long-range shooting.

There was big hope that he would continue that trend at The Hawthorns but he scored just two goals for the Baggies last season with two further assists in 34 appearances in the Championship.

BBC pundit Carlton Palmer believes that he is still searching for his ideal position at Albion and that he could be key to any promotion charge in the 2022-23 season.

“He is a talented player,” Palmer told Football League World. “I’ve seen him many a time for Sheffield Wednesday. If I’m being honest, I’m not really sure what his best position is.

“And if I’m being honest, he lacked a bit of consistency at Sheffield Wednesday. And if he’s going to play under Steve Bruce and they’re going to get promotion, he’s got to find it.”


The main problem for Reach in this particular Baggies side is that he is a luxury player who can’t be expected to do all that much defensive work.

He is capable of closing down and getting stuck n but he prefers to drift around and find spaces that no one else does to create some magic of his own no matter how far from the goal he is.

That’s what made him so exciting to watch at Hillsborough but in both Valerien Ismael and Steve Bruce’s West Brom side, he is being asked to do too much in both directions.

To get the best out of him, Bruce has to allow him to do whatever he likes in a free role and hope that the other 10 players out on the field can cover for him when required.

But he may have to rip up the form guide to do that and with a lot of other good talents at the club, it probably isn’t worth risking all of that for the sake of one individual.

In other West Brom news, local pride has to be set aside in the transfer market to give us a chance of signing this goalscorer who enjoyed a fruitful Championship spell last season.

Be sure to follow West Brom News on Facebook for 24/7 updates from The Hawthorns during the 2022 summer transfer window