West Brom supporters have been left in meltdown after a "devastating" update on Alex Palmer.
The 28-year-old is set to leave The Hawthorns after Premier League outfit Ipswich Town had a £5 million bid accepted for the Baggies star. [Lewis Cox]
The Englishman has been a crucial asset so far this season, starting every one of Albion's 30 Championship matches and keeping 11 clean sheets.
The development is a worrying one for supporters as their number one between the sticks will be a hard player to replace.
The news that Palmer is set to depart the Black Country club has left supporters reeling on deadline day.
One supporter commented that he would be "devastated to lose" the academy graduate.
Another added that "this is not the kind of transfer" that they wanted to see with the deadline approaching.
While the move is a devastating blow for the fanbase given the importance of the Englishman, the club have faith in the option to replace him.
However, the move could cost the Baggies a spot in the playoffs if the new number one does not perform to the same level.
They are currently hanging onto the final playoff place but Middlesbrough could overtake Albion with a win against Sunderland on 3 February.
Ultimately though, the financial health of the club is the most important thing and the major profit from the sale will help after the disaster under the ownership of Guochuan Lai.
In other West Brom news, the West Midlands club are lining up a shocking signing on deadline day.