
Dr Dan shares how proposed £100m+ Premier League payments to lower leagues will impact West Brom
We’re delighted to welcome football finance expert Dr Daniel Plumley as our exclusive columnist. Each week he’ll be giving his views on the biggest talking points at West Brom...
West Brom have a better chance of getting promoted compared to other Championship teams, due to them receiving parachute payments.
That’s according to Dr Dan Plumley who has lamented the lack of balance in the Championship due to the teams that get relegated from the Championship.
To address this disparity, Sports Minister Nigel Huddleston has proposed a new regulator in the game which will require the Premier League to pay more money to the lower leagues.

According to the Daily Mail, the English top flight is under increasing pressure to increase its contribution to the EFL and lower leagues by hundreds of millions of pounds per year.
While the money coming to each club will not be particularly significant, it could help level the playing field.
Speaking about this exclusively to West Brom News, the Sheffield Hallam University expert said, “When you split the money among the 12 clubs, it’s not a massive amount, is it?
“It’s not the point and neither is it about handing clubs tens and twenties of millions.
“There is a problem in the Championship, in terms of the balance on the pitch. Clubs that receive parachute payments, like West Brom, are more likely to get promoted time and time again to clubs that don’t have them.
“The plan should be to readdress the balance and not by handing the clubs loads and loads of money.
“The danger is that if you don’t factor in the costs then some clubs will just go on and spend it in the transfer market and player wages.”

The Baggies failed to secure promotion the first time of asking and did not even make the playoffs in the 2021/22 campaign.
They will be among the frontrunners to return to the Premier League next season and that could be by and large, due to their parachute payments as well as their playing squad.
In other West Brom news, Steve Bruce risks losing the dressing room amid fresh news that’s emerged from the Hawthorns.
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