Finance Expert shares West Brom transfer verdict ahead of January
We’re delighted to welcome football finance expert Dr Daniel Plumley as our exclusive West Brom columnist. Each week he’ll be giving his views on the biggest talking points at The Hawthorns...
Dan Plumley has insisted that the January transfer window could go either way for West Brom after they secured additional funding from MSD Holdings Limited.
The Baggies confirmed the funding on 27 November on top of the initial £20million loan, which is being described to help funding of general business operations.
The finance expert admitted that the narrative holds true that any player is up for sale and West Brom will need to consider offers, but they could also use the funding to bring in a couple of new signings too.
“It could go either way for me that,” he exclusively told West Brom News.
“You can see the logic, in one respect it sort of chimes with the bigger picture of the financial picture which we know has not been great which may mean the narrative of any player is still up for sale holds true, and I’m sure there will be offers for West Brom players in January that the club will have to accept or resist.
“The other side of that coin is with the loan if it is to be used for football operations, what does that mean? Is that day-to-day operations bill paying, or is that to look to bring a couple in and I think the gamble there linked to sporting performance is where West Brom are on the pitch.
‘There is a possibility of a play-off push at least and we know the jackpot for landing promotion to the Premier League which would really boost the finances of the club and would boost a takeover view as well, so there is a short-term gamble here to this.
“I’m not saying that is the correct path to follow because it is a risk, but you can see that being spun both ways where there is a scenario here where players could leave in January as the financial situation is still tight, but there is also a situation where this offsets that for now with a view to try and get promoted this season.
“Don’t get me wrong, that is a huge sporting risk but it is a possibility.”
In other West Brom news, Plumley has also predicted that a change of ownership is needed at The Hawthorns