Finance Expert sends bidders message after brand new West Brom takeover update
We’re delighted to welcome football finance expert Dr Daniel Plumley as our exclusive West Brom columnist. Each week he’ll be giving his views on the biggest talking points at The Hawthorns...
Dan Plumley has urged bidders to put their money where their mouths are after the latest update on a potential takeover of West Brom in the near future.
It comes after The Telegraph reported on 12 December that three interested parties were still in the running for the takeover, with a preferred party from the United States.
Guochuan Lai was said to be ready to grant exclusivity to one party before Christmas, but Plumley admitted that still doesn’t mean there is plenty of time to run on this one.
“At some point, push has to come to shove,” he exclusively told West Brom News.
“While ever you have three parties in the mix, that is not an ideal situation because at some point you’ve got to progress one of those forward, whether that’s an individual owner or a consortium, or whatever it is.
“If there are three bidders in play, at some point one of those has to stick because as we know and as we’ve seen, these things take an awful amount of time in the build-up anyway.
“Roll that through and even when you do have a preferred bid that is on the table and the early forms of acceptance, it’s still going to take a lot of time and obviously, the longer that drags then when you look at where we are in the season, there are implications for the club going into January and looking where they are on the field of play, looking at a play-off and promotion push.
“Those are things that have to move pretty quickly and move in real-time so at some point, if there are bidders on the table that is great, but you do have to put your money where your mouth is and get it progressing so you can get it over the line.”
In other West Brom news, Plumley has also predicted that a change of ownership is needed at The Hawthorns