Done deal: West Brom agree record-breaking deal at The Hawthorns
West Brom have agreed to a record-breaking deal for Ideal Heating to continue as the Principal Sponsor of the club in an extension until 2026/27, as confirmed by their official website.
This will see the company continue as the main sponsor of the Baggies for a record-breaking ninth season, having originally signed up as the Principal Sponsor in 2018.
The Ideal Heating logo will now feature on the front of the shirt for the men’s, women’s and all youth age groups, as well as the ones purchased by Albion supporters.
Records broken at The Hawthorns
While this one isn’t the kind of record Baggies fans would be hoping to see broken at West Brom, the ongoing sponsorship deal with the new extension remains beneficial to the club both from an income and branding point of view.
Ideal Boilers’ willingness to tailor their colours to match that of the kit, as seen with the yellow and green sponsor on the away kit, has helped the club to maintain its recognisable and famous colouring throughout the tenure of their deal.
With the deal now expanding to the women’s and academy kits too, one can assume more money will be involved for Albion, which at a time of real uncertainty surrounding the financial situation at the club could provide an important boost behind the scenes.
With the new record-breaking extension, Albion will continue to benefit from the sponsorship deal as Ideal Boilers will from the added exposure of being on the front of all West Brom shirts.
In other West Brom news, one loanee could be recalled amid the injury crisis.