West Brom losses treble to £34m as alarming financial details shared
West Brom have only recently got themselves back on track after getting into boiling water with PSR restrictions of late.
This season, the Baggies are searching for promotion back to the Premier League through the play-offs under the management of Tony Mowbray.
The boss got off to a slow start at The Hawthorns but has his side sitting sixth in the table, the lowest place they will want to find themselves at the end of the season.
West Brom financial reveal
West Brom were last relegated from the top flight in the 2020-21 season and had a difficult start to life in the Championship before lifting themselves up the table.
There were concerns that Carlos Corberan’s departure at the end of 2024 would knock the Baggies off track, but Mowbray has been able to steady the ship.
| Season | Final Position |
| 2021/22 | 10th |
| 2022/23 | 9th |
| 2023/24 | 5th |
Nevertheless, the latest financial details coming out of The Hawthorns suggest that Albion could do with a return to the top flight sooner rather than later, with the Black Country club having made losses again.
Writing on X (31 March), Swiss Ramble shared: “West Brom’s pre-tax loss tripled from £11million to £33.9million, as revenue halved from £56.7million to £28.2million after parachute payments ended, while profit from player sales also dropped from £6.5million to £3.5million, only partially compensated by £8.8million (12 per cent) cut in operating expenses to £66.7million.
“West Brom’s revenue is down £79million (74 per cent) since their last relegation from the Premier League, falling from £107million to £28million, which is actually the club’s lowest since 2009/10.
“West Brom had to slam on the brakes in the transfer market, due to the various issues with their finances under the former owner. This meant a total gross spend of only £500,000 in the last two years.”
West Brom looking towards a steady future
Since he arrived at The Hawthorns, Shilen Patel has been doing what he can to get West Brom back into a solid position that would allow them to push forward.
Things have certainly improved on the pitch over the last couple of seasons, and therefore, you have to give the owner his credit for turning things around.
When parachute payments run out, clubs in the Championship are always going to take a hit, and ultimately, being in the second tier is simply not as profitable as life in the Premier League.
In the winter transfer window, the Albion sanctioned the sale of Alex Palmer, and although supporters were gutted to lose their number one at a late stage in the window, cashing in on a player who has come up through the West Brom set-up can only help the club’s financial position.
A 1-0 loss against Norwich City is not what Mowbray would have wanted upon a return to Championship football on Saturday, but the games don’t get easier with a home clash with Sunderland on Saturday.
Mowbray needs to make sure his side sees out the remainder of the campaign in top form, with promotion going hand in hand with an improved financial position.