West Brom fans face price hikes for 2025/26 Championship season
West Brom have shared the full details of their 2025/26 season tickets with fans loyalty being exploited by higher price tags.
Albion fans are already awaiting the new Championship season under the direction of Ryan Mason as the Baggies hope to push for play-off qualification.
The transfer window is already beginning to take shape, with Hearts striker Lawrence Shankland linked with a move.
Fans have been able to renew and purchase season tickets ahead of the new season, yet their support will come at a higher cost despite a difficult season.
Albion set higher prices for season tickets and merchandise
West Brom announced their season ticket prices for the upcoming season, which sees increases across age categories in both the early bird and general sale prices.
An adult season ticket averages between £18.22-£23.40 per game, which places West Brom mid-table for prices in the second tier.
| Category | Under 14 | Under 17 | 17-19 | 20-25 | Adult | 65+ | Disabled |
| Price Range | £23-49 | £69-89 | £125-159 | £219-269 | £419-539 | £359-449 | £239-299 |
| Price rise from 2024/25 | £0-26 | £46-66 | £0-40 | £0-20 | £20-30 | £20-30 | £30-60 |
| New Price per game | £1-2.10 | £3-3.80 | £6.50-6.90 | £9.50-11.70 | £18.22-23.40 | £15.60-19.50 | £10.40-13.00 |
The club has been praised for the early bird price option, of an adult season ticket at £419 and an Under 14 at £23, just £1 per Championship game.
However, the general sale price rise does leave fans out of pocket compared to last season, especially when combined with merchandise costs.
Last season saw the Baggies double their total season tickets sold from the previous year, and achieve their record first day sales.
It is unclear whether they will beat the record for the upcoming season, but Premier League aspirations could push fans to pay the higher price.
The Baggies are also yet to release any of next season’s kit, but recently released a Retro range including the 1990/91 home shirt, a jacket and a cagoule with a price range of £49.99-69.99.
West Brom fans have previously been outraged by higher clothing range costs, after their “Core Range” launched last summer cost between £54.99-£99.99.
Kit producer Macron recently released Stoke City’s kit priced at £55 for an adult shirt, which sits below West Brom’s last season kit, which was priced at £59.99.
Based on this, it is likely West Brom’s kit price will remain similar to last season’s kit or rest slightly higher.
West Brom’s financial concerns are pushing higher costs
Albion’s rise in season ticket prices is likely to be motivated by PSR concerns, after making a loss of £39.5 million across the last three years.
Fans loyalty is looking like it might come at a much higher cost in order for West Brom to comply with regulations.
With season ticket prices confirmed to be rising, if the official kit and matchday costs, such as food, also increase, West Brom fans will become even more out of pocket, making it more exclusionary to show support for the club.