West Brom strike agreement with multi-billion company, change will be seen on matchdays at The Hawthorns
West Brom fans will be seeing a change at The Hawthorns in the near future after the club signed a brand new commercial deal.
Ryan Mason’s side have had a disappointing Championship season so far, currently sitting 16th in the table, six points adrift of the play-offs.
The poor performances have left Mason under sack pressure at West Brom, with supporters unhappy at the style of play and inconsistent results.
However, off the pitch, the Midlands outfit have now struck a partnership to help improve the matchday experience for the fans.
West Brom seal Coca-Cola partnership
West Brom announced a brand new partnership with Coca-Cola on Tuesday in a bid to improve the supporter experience around the Hawthorns.
The deal means that fans will now be able to purchase a range of beverages around the ground, including Coca-Cola Original, Fanta Orange and Sprite Zero.
Coca-Cola are one of the biggest brands in the world, and are currently valued at £250.15billion (YahooFinance).
In their announcement post on LinkedIn, West Brom say that this partnership reflects a “shared commitment to enhancing the matchday experience”, adding that Coca-Cola drinks will also be available at club events.
West Brom supporters desperate for on-pitch improvement
While supporters may be happy with the new partnership, it pales into insignificance compared to the performances on the pitch.
The Hawthorns faithful have seen relative success this season, with West Brom’s 2-0 win over Sheffield United last Friday extending their unbeaten home run to seven games.
However, Mason’s side have experienced problems on their travels, losing all of their last seven away matches in the Championship.
| Opponent | Result |
| Southampton (A) | 3-2 L |
| QPR (A) | 3-1 L |
| Coventry (A) | 3-2 L |
| Charlton (A) | 1-0 L |
| Ipswich (A) | 1-0 L |
| Watford (A) | 2-1 L |
| Millwall (A) | 3-0 L |
The Baggies will be looking to end their abysmal form away from the Hawthorns this Saturday, as they travel to the MKM Stadium to take on Hull City this Saturday.
Alex Mowatt is expected to return for West Brom after missing the win over Sheffield United with a foot injury.
Mason will be hoping that his side can build on last week’s victory over the Blades and kickstart an unlikely play-off push.
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