By West Brom News speaking to Kevin Phillips

20th Dec, 2020 | 3:10pm

Exclusive: Pundit details what West Brom board may have told Sam Allardyce about January budget

We’re delighted to welcome former West Brom striker Kevin Phillips as our exclusive columnist. Each week he’ll be giving his views on the biggest talking points at The Hawthorns…

West Brom’s board will have told Sam Allardyce that he will have money to spend in January otherwise he wouldn’t have accepted the job, according to Kevin Phillips.

Albion announced Big Sam as Slaven Bilic’s successor earlier this week with the Black Country club 19th in the table and with just one win in 13 Premier League matches.

The majority of supporters were less than pleased with Bilic being replaced by Allardyce, especially as the Croatian had to work with one hand tied behind his back in the last transfer window due to a lack of investment from owner Guochuan Lai.

Bilic managed to sign Grady Diangana, Karlan Grant, Callum Robinson, Branislav Ivanovic, Cedric Kipre, David Button and Matheus Pereira on permanent deals despite the budget constraints at The Hawthorns but his frustration about lack of funds and Ahmed Hegazi’s sale were made clear to the public.

Phillips claims that Allardyce, however, will be given money to spend next month when the transfer window reopens while the new manager’s style of play might not exactly enthuse supporters who were already angry about his arrival.

“I wouldn’t expect any West Brom supporter to get too excited with the style of play Sam’s probably going to play from now until the end of the season because it’s about getting results,” Phillips told West Brom News.

“There’s going to be a lot of sitting in, being hard to break down and trying to hit teams on the counter-attack or using set-plays.

“I don’t think it will necessarily be the same type of football Slaven was trying to play.

“I think Sam would have been told: ‘Keep us in the league, there will be money made available in January’. I’m pretty sure of that otherwise he wouldn’t have taken the job.

“He’s got a big job on his hands because, ultimately, to stay up they need results and they need to score goals.

“At the minute, they’re not scoring enough.”

West Brom have already been linked with signing a number of players in the January transfer window.

The London Evening Standard reports that Crystal Palace defender James Tomkins is a target for new Albion manager Allardyce while the Daily Star claims that Manchester United’s Phil Jones is also on the club’s radar.

Dwight Gayle is also reportedly on West Brom’s radar ahead of next month with the Newcastle Chronicle reporting the Newcastle forward could return to The Hawthorns.

None of those players really stand out as someone who could keep the Baggies in the Premier League but we would be shocked if Allardyce doesn’t bring in one or two new faces next month.

He’s likely to have money to spend but Luke Dowling and Xu Ke may have already accounted for their January budget when they told Bilic what he had to spend in the summer.

In other West Brom news, this Albion loanee has had his deal terminated early.

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