The Daily Mail chief sports reporter Matt Hughes has claimed that West Brom are facing a “three-way takeover battle” as Lai Guochuan attempts to sell the club ahead of a likely relegation battle. 

Guochuan has set a £200m asking price but the report says that none of the three parties have met this yet. It also claims he might not be able to get the £175m he paid for his 88% share of the club.

American-based businessman Mark Campbell is named as one of the interested parties. He tried to buy Sunderland two years ago.

The club is hoping to have a “preferred bidder” from the three by next week and will then enter talks.

All three offers are reported to have penalty clauses for if West Brom get relegated, with one understood to be £130m, reduced to £105m if West Brom get relegated.

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Be careful what you wish for

Most West Brom fans will be delighted to see the back of the current owner but we can’t lose sight of the potential issues.

It’s only good to get rid of the current owner if the next one is going to be better.

West Brom need an owner who is willing to invest to get the club back to where it should be, not one who is looking to make a quick buck.

We’re not convinced that Guochuan will have the same interests at heart, with recouping his cash likely to be top of the agenda.

However, looking at the positive, a change of ownership is needed. The Guochuan regime has ended up disastrously, with West Brom suffering from bad decisions after getting promoted last summer.

You can put that almost entirely down to not having enough money to strengthen the squad, allayed with some poor internal management.

Relegation this season of all seasons, with COVID still ravaging the country, would be catastrophic financially.

We can only hope that things improve on and off the pitch in the coming weeks.

In other news, a deal is imminent – West Brom to announce 27-year-old’s permanent exit today

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