If we face the uncomfortable truth head-on, West Brom will likely be relegated this season and that means a rebuilding process will be necessary in the summer.

As things stand it is not clear who will stay and who will go, though there are eight players whose contracts expire in the summer.

Kieran Gibbs is one and he could be off to the MLS, while Sam Johnstone, who is contracted until 2022, is being tipped for a move because of his brilliant performances.

Expenditures could determine what our budget will be, just as they did in January.

Last month Sam Allardyce was able to cobble enough funds together to sign make four major signings despite Lai Guochuan keeping the purse strings tight.

News broke this week that Albion are targeting Toulouse striker Rhys Healey, who joined the French club for around £1million last summer.

He would likely be a cheap addition as Toulouse value him at £5m, and our interest in the 26-year-old indicates spending could be limited once again.

West Brom

Relegation would likely mean Mbaye Diagne returns to Galatasaray, so we would need a striker to replace him.

Healey has made just ten appearances in the Championship, however, so bringing him in would be a gamble.

And we cannot afford that if we are to bounce straight back to the Premier League.

Lai must realise that.

His lack of investment this year meant Slaven Bilic was burdened with the same players who got us up, with Grady Diangana and Karlan Grant our only significant investments.

This is the third season running we have had to rely on loans, with Dwight Gayle and Matheus Pereira two key players to join on a temporary basis in the two previous seasons.

That simply is not good enough if we want to compete at the highest level long-term, so it is time Lai dipped his hand in his pocket.

If Johnstone or another key player was to leave we must reinvest that money in the squad, otherwise promotion will be an unrealistic aim.

In other West Brom news, Senior West Brom figure states desire to stay at The Hawthorns next season despite struggles.


  1. Lai will not be dipping his hand in his pocket – he wants to sell, pure and simple. Until we [or any other club for that matter] get a super-rich owner, we are consigned to the doldrums indefinitely. That is all football is, now. Biggest wallets win.


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