By West Brom News speaking to Kevin Phillips

20th Jul, 2021 | 2:12pm

West Brom takeover likely to be on hold - Kevin Phillips

We’re delighted to welcome former West Brom striker Kevin Phillips as our exclusive columnist. Each week he’ll be giving his views on the biggest talking points at The Hawthorns…

Kevin Phillips believes Guochuan Lai has put a hold on his reported efforts to sell West Brom due to their relegation.

In April, Telegraph journalist John Percy reported that it’s an “open secret” that the club is up for sale and added that interested parties would make a move once the season ended.

However, it’s been almost two months since Albion played their final game of the 2020/21 Premier League season and there hasn’t really been anything said in regards to Lai selling up.

When asked if he thinks the potential takeover is on hold due to the relegation, Phillips told West Brom News: “You would have thought so.

“It wouldn’t surprise me if they have one season in the Championship and hopefully bounce back.

It’s very difficult for a team to do that but from an owners’ point of view, if they were to do that then the club’s worth a lot more than what it is at the moment and then it may be a time to move on.

I’d be surprised if now – we’re literally a few weeks away from the season starting – if the club was sold at this stage.”

In November, the Daily Mail reported that Lai wanted £150million for the Black Country club with talks said to have been held with three interested parties.

However, there’s no doubt that West Brom’s value probably dropped after they were relegated back to the Championship and supposed plans to sell-up are most likely on hold.

In other West Brom news, fans should be excited by this young trio who could shine in the Championship next season.

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