West Brom agree new deal for a back of the shirt sponsor
West Brom have agreed a deal with In Touch Games to become their new back-of-shirt sponsor, according to a report from Halesowen News.
They claim that the agreement is only a one year deal, and the company’s logo and most famous brand will feature on the first-team shirts.
West Brom sent the club’s mascot Baggie Bird and the Chief Commercial Officer Simon King to the company to make the announcement, which delighted the West Brom supporters in the factory.
Nice touch from the club.
It is unclear how much the Baggies will make from this agreement, but given that In Touch Games are just a small company, we can’t imagine it is too much.
This seems to be an attempt from the club to promote a local business, which we think is a nice touch – especially given that the company has plenty of West Brom fans in their workforce.
The Baggies might not have ended transfer deadline day with any signings, and the squad might be a little bit threadbare in some areas, but at least off the field, they appear to be making the right moves [Express & Star].
Of course, this probably isn’t what some Baggies fans want to see, but they have started the season brilliantly and can be quite content with how Valerien Ismael has begun at the Hawthorns.
In other West Brom news, one player could now be frozen out after the Baggies failed to move him on – view.