By Rob Jarvis

20th May, 2022 | 7:10am

Jed Wallace is now 'Prime' West Brom summer transfer target - Steve Madeley

Steve Bruce has made free-agent winger Jed Wallace a “prime” West Brom target ahead of the summer, according to Steve Madeley on Friday [20 May].

The Athletic journalist insisted that more creativity is required, and Bruce is very keen to add the Millwall man now out of contract after years at the New Den.

Matt Phillips and Grady Diangana are the two wide men who will be battling for those spots with Wallace should he arrive, with much more depth wanted this time around.

Writing in his latest column for The Athletic, Madeley shared that more creativity is wanted from wide positions at The Hawthorns moving forward.

“The current manager wants his whole team to be more creative and attacking and, to that end, wants a system that will get the most from all of his players, including Matt Phillips and Grady Diangana, his two more natural wide players,” he wrote.

“And Bruce is keen to add to them with Jed Wallace, the Millwall winger who is among his prime transfer targets this summer.”


It looks as though Bruce and the Baggies have finalised their shortlist very early this year.

The winger has been a complete master of the Championship for many years now, and this is something that the Albion were clearly lacking in depth last season.

Both Valerien Ismael and Bruce had that starting XI, but they then didn’t have anyone to bring in when things went tough, and that has to change.

Utilising the free-agent market is perfect too, with the budget not being the biggest at The Hawthorns as we all know from recent years gone by.

Daryl Dike will also act as a new signing after recovering from his injury, and with the defence and midfield also likely to be strengthened, there are exciting times ahead.

Wallace could be the first through the door though based on this, and it is certainly one to keep an eye on as we progress into these summer months.

In other West Brom news, one player who proved to be a bright spot this year won’t be at the club next year and a former Baggies player has reacted to the news.

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