Steve Bruce shares West Brom chiefs backing ahead of major summer
Steve Bruce admits the “time is right” for the long-awaited rebuild of the West Brom squad as he looks to “wheel and deal” in the transfer market.
Having failed to earn promotion last season after taking over from Valerien Ismael, the former Newcastle boss has one year left on his Hawthorns contract to get them back up to the Premier League.
Despite the squad being set for a major overhaul in order to do so, the 61-year-old is adamant that he wants to treat the players with the respect that they deserve.
Bruce told Express & Star: “I have not told any of them that – it is not the way it works.
“Why would I say that to them when it is a difficult world out there at the minute?
“The players are aware, I haven’t had the conversations individually. I think we all understand we weren’t good enough.
“We are in this position. We have to try and generate some income, we won’t be awash with money that is for sure.
“I have got to wheel and deal and beg, borrow and steal and if I have to sell one to make the squad bigger or better then I will do that.
“There is change in the air. There has to be. I think the time is right.
“I think the club and Ron (Gourlay) in particular have backed me on that.”
Do or die.
It is good that Bruce has the backing of the West Brom chiefs. Not that that means an awful lot with them still unlikely to be “awash” with their money – as always – but it does breathe an element of confidence around the club.
The former Hull City boss has more Premier League promotions than any other manager and if they can’t show some faith in him by giving him exactly what he needs, what are they doing?
As Bruce eludes to here, the outgoings this summer will be just as important as who comes in.
For far too long have players been coasting by with the Baggies, picking up healthy wages but barely contributing on the pitch and that needs to stop.
Last season was a big wake up call for a lot of supporters at just how bad this squad is with the embarrassing 10th placed finish serving as proof.
Hopefully, the necessary action is taken ahead of next season with it now being a matter of do or die for the manager.
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