By Dan Plumley

12th Nov, 2023 | 10:10am

Finance Expert shares West Brom verdict as £900m+ news emerges

We’re delighted to welcome football finance expert Dr Daniel Plumley as our exclusive West Brom columnist. Each week he’ll be giving his views on the biggest talking points at The Hawthorns...

Dan Plumley has insisted it will be non-parachute payment clubs such as West Brom who stand to make the most from a new EFL and Premier League deal.

Sky News reported on 1 November that Richard Masters wants to put a proposed new deal worth £915million to clubs to a vote this month despite no agreements yet.

The finance expert admitted that the Baggies could benefit if they don’t earn promotion to the Premier League, with up to £8million potentially on the line.

“The start to the season they’ve had is very good but they are still up against the clubs who have parachute payments and we know they are twice as likely to get promoted,” he exclusively told West Brom News.

“There is still a battle of you’ve got to consider Leicester, Leeds and Southampton in that mix who are all in that top four, with West Brom knocking on the door.

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That is still the nature of the Championship, if West Brom weren’t to get promoted then they would benefit more from this kind of deal as it’s the up lift for non-parachute payment clubs that is significant and that can stretch into the next couple of years.

That could be an extra £6-8million under the terms of the deal, of course, that’s got to be agreed by the clubs and the EFL and Premier League, but you can see the benefit further down the track for the non-parachute payment clubs as an example.”

In other West Brom news, Plumley has also predicted that a change of ownership is needed at The Hawthorns