West Brom and Sunderland emerge in hunt to sign Wales striker Kieffer Moore as £40,000-a-week Bournemouth development emerges in January

West Brom and Sunderland are both interested in signing Bournemouth striker Kieffer Moore in the January transfer window, according to The Sun.

The UK newspaper outlet (4 January) shared that the Cherries are open to selling the Welshman this month as he’s largely been unused by Andoni Iraoloa at the Vitality Stadium.

The forward has only started one game – which came in the League Cup – this term and is expected to depart although his £40,000-a-wk wages mean a loan to a Championship club is more likely.

West Brom

West Brom, Leeds United, Middlesbrough and Sunderland have all emerged as clubs in the race for his signature this month with the Welsh international available for transfer.

Huge decision

Attacking transfers are very much needed at West Brom with Carlos Corberan suffering from an incredibly depleted weaponry at The Hawthorns right now.

Grady Diangana has gone off to represent DR Congo at AFCON, Jeremy Sarmiento has only gone and returned to Brighton and then joined promotion rivals Ipswich while John Swift and Jed Wallace currently have injury issues.

West Brom

Brandon Thomas-Asante has enjoyed a decent season but cannot be relied upon to fire the goals Corberan needs to boost West Brom’s playoff push.

Daryl Dike and Josh Maja are still out recovering from injury layoffs and whether they will provide the answers is incredibly uncertain.

Kieffer Moore is an attractive proposition for Championship clubs given his aerial presence and suitability to the division but Corberan already possesses three strikers in his weaponry and a striker possesses similar qualities in Dike.

Moore probably isn’t needed and West Brom will need to have their eyes peeled on attacking wingers and midfielders right now rather than pure number nines. That can wait till the summer.

In other West Brom news, two senior players could be set for an exit from The Hawthorns in January, one other youth product attracting plenty of interest already.