(Credit: Norges Fotballforbund/ Imago)

Erling Haaland spotted guiding West Brom’s Aune Heggebo – Here’s what happened

Correspondent AUTHORITY Sports journalist with experience at the Northern Echo and Durham Cricket Club; Teesside University graduate. FOCUS Long-form opinion and deep-dive content across the Breaking Media network. THE INSIGHT Jacob utilises a network of club and industry contacts to deliver verified, analytical reporting. He provides in-depth opinion and insight to ensure fans get beyond the headlines and into the detail.

Published on:

13 Oct 2025, 6:48 am

West Brom couldn't find the back of the net in their 3-0 defeat to Millwall last time out.

Ryan Mason has faced striker issues already for Albion this season, as attacking play has been criticised before the October international break.

Josh Maja has returned from injury and looks to compete with Baggies forward Aune Heggebo.

Heggebo has come under fire at West Brom, as he has failed to hit the ground running at The Hawthorns since making the switch from Norway.

While away with the Norwegian national team, lethal goal scorer Erling Haaland seemed to have some strong advice for West Brom's struggling centre-forward.

West Brom striker Aune Heggebo with Norway coach

Heggebo has one cap for Norway. (Credit: Imago)

Erling Haaland urges West Brom's Aune Heggebo to press more

Haaland's numbers speak for themself, and Heggebo will have a hard time finding his way into Norway's starting eleven.

Despite not playing for Norway yet in the international break, Heggebo could really benefit from Haaland, who was caught chatting to the Baggies striker while being mic'd up on the YouTube channel for Norway's national team.

Haaland said, "Aune, you press every time. You run," while offering signals with his hands.

Heggebo has played nine times in the Championship
He's only scored once
The striker has provided two assists

When he returns to The Fitlife Foods Performance Centre, Heggebo needs to prove to Mason that he can lead the line for West Brom.

Read more: Everything the Irish media has said about West Brom’s Jayson Molumby vs Portugal

Ryan Mason may drop Heggebo

At the time, Heggebo was an exciting signing for Albion; young, hungry, and a proven goalscoring record.

However, Heggebo has only found the back of the net on two occasions in all competitions for the Baggies, as patience is running thin.

Games	Goals	Expected Goals (xG)
9	1	2.40

Heggebo's stats in the Championship, according to Sofascore

Heggebo hasn't been short of goalscoring opportunities, as some chances have been put on a plate for him.

The Norwegian striker is massively underperforming in terms of expected goals, which is always a worrying sign.

The striker needs to do much more than just press for the Black Country Club, but more running would be a good start.

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Erling Haaland

Aune Heggebo