Isaac Price looking on for West Brom
Isaac PriceImago

West Brom's Isaac Price stocks continue to rise as CIES value reaches new high

Scott Mason

Correspondent AUTHORITY Sports journalist with experience at GamingINTEL and GRV Media; University of Wolverhampton graduate. FOCUS Data content, opinion, and general news coverage across the Breaking Media network. THE INSIGHT Scott utilises a network of club and industry contacts to deliver verified, broad-spectrum reporting. He provides the data and opinion foundations behind the headlines to ensure fans get the full story as it happens.

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West Brom talisman Isaac Price is continuing to impress on both the international and domestic stage.

The winger has been in tremendous form for club and country, with Price scoring against Ukraine on 2 October.

His displays have been capturing the attention of both Northern Ireland and West Brom fans, and now his overall stock is increasing.

There is one more match left in this international break, and the 23-year-old will be hoping to have a similar impact against Georgia on 5 October.

His recent form is now being reflected by his valuation soaring.

And that may only continue to rise as the weeks and months pass by.

How much is Isaac Price now valued at after his form for West Brom?

Price is an invaluable asset for James Morrison, but there has been a valuation placed on the West Brom ace.

Back in June 2026, Price was estimated to be worth a maximum of £12.9million, quite a high tag for a Championship player.

However, now his value, according to CIES Observatory, has risen to a maximum of £19.5m.

That is a near 24 per cent increase on his previous value in just four months.

This season, his value on the pitch has been clear to see, with him starting all of the Baggies' fixtures in the 2026-27 campaign.

When he returns from international break, he will be hoping to pick up where he left off, and use his exploits for Northern Ireland to benefit West Brom.

Isaac Price looking on for West Brom
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Where does Price rank among the Championship's most valuable?

When it comes to the value of the Championship's most valuable player, Price is ranked quite high on the list.

Previously, the Baggies star was in seventh place when comparing the top-priced player at every English second-tier outfit.

Now, he is sitting in fourth place on the rankings across the entire league.

The price tag may be an arbitrary calculation by CIES, but the significant increase is evidence of the 23-year-old continuing to go from strength to strength.

Hopefully Price can keep on being a talisman for Morrison's side, with the B71 outfit looking to push for promotion this season.

The Baggies will need it, as a Midlands clash against Birmingham City is the first test when club football returns.

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