Shilen Patel is looking for West Brom's next manager

West Brom fans angry as they besiege Shilen Patel with financial deal agreed - 'Disgusting'

Dan is a sports writer and broadcaster, who wrote for Breaking Media Limited's club sites between May 2024 and May 2025. Graduating from the University of Huddersfield in 2018 with First Class Honours in Sports Journalism, Dan has worked with several EFL clubs, as well as with BBC Radio, talkSPORT and TNT Sports. He previously resided in Sydney, Australia, where he continued his career as a freelance writer and broadcaster in various sports.

Published on:

08 Aug 2024, 8:30 am

West Brom have confirmed Mega Riches will be the club's official back-of-shirt sponsor for the 2024/25 season, to the fury of supporters on social media.

Albion fans have voiced their opposition to the latest partnership from the club - with some even directly tagging owner and chairman Shilen Patel in their comments to share their disdain.

The online casino's brand will feature on all men's and women's team kits this season, as revealed on the club's official website on Thursday morning [8 August].

Financially, the club find themselves in a precarious situation regarding PSR and several senior players may still join experienced teammates through the exit door at The Hawthorns to raise funds this month [Chris Lepkowski, 4 August] - the sponsorship deal will hand Patel and the club a welcome boost.

West Brom fans react to Mega Riches partnership

Baggies supporters have not been shy in voicing their immediate concerns following the club's official announcement, taking to X to air their views.

One has tagged Patel and said to him: "I think we could do better than this and maybe go partnership with a mental health charity?"

Not only is this ironic considering recent announcements it is yet another gambling company associated with the club. Must we, @shilensays?
— Dave (@stourdave) August 8, 2024

I may be in the minority but firmly believe gambling companies shouldn't be on a club shirt 🤷‍♂️
— Ed Skelding (@ESkelding) August 8, 2024

Poor show, Albion. Stop associating with online gambling companies.
— Peter Bone (@PeterBone1) August 8, 2024

Please stop using gambling companies for sponsorship @shilensays. We can set a better ethical example.
— Jason Kumar (@JasonKumar1) August 8, 2024

‘Delighted’

Disgusting if you ask me! 🤦🏻‍♂️ #wba https://t.co/jflsNOwwsd
— NateMDeeGorgie (@NatEvaJudeD) August 8, 2024

Why use betting companies? Promoting gambling when this country has a large crises on gambling addiction… I think we could do better than this and maybe go partnership with a mental health charity ? @shilensays
— Ben (@Benjiwbax) August 8, 2024

I get that you have to take money from who will offer it but it really does feel increasingly dirty having gambling sponsors on a shirt in any form
— Ranibow Sprimkle (@Carpenterdf) August 8, 2024

Not for me, about time gambling adverts were banned like smoking was.
— Alan Love (@AlanLov67004042) August 8, 2024

that’s horrible https://t.co/Mv1HfKaEa6 pic.twitter.com/DX1vJDPbNJ
— 𝐍𝐁 (@nb345137) August 8, 2024

In other West Brom news, Aston Villa fans have all had the same reaction to Lewis Dobbin's loan move.

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West Bromwich Albion

Shilen Patel