Despite retiring from his role recently, West Brom will still be able to call upon the services of former chief executive Mark Jenkins this season.
His successor, Xu Ke, will be tasked with making sure the Baggies establish themselves as a Premier League side in his first seasons in charge at the Hawthorns.
The transfer window will be key to that, with Slaven Bilic surely demanding that his squad is strengthened before their return to the top-flight.
Jenkins has delivered an insight into the finances that Ke will be working with recently, and it isn’t massively inspiring, to say the least.
“When it comes to this transfer window there is no point in looking at what clubs have done in the past,” he told the Express and Star.
“What I think is going to happen, and fans won’t like this, but they are going to have to be patient.
“A lot of Premier League clubs and I’d say every club that will be in the Championship next year will be more focused on getting rid of players than getting players in.
“But clubs in the Premier League aren’t stupid, they know it’s a fire sale. It’s a case of who blinks first and it’s a buyers market, not a seller’s market. Deals could go right to the very end.”
The COVID-19 pandemic has cost every club in the world bucket-loads of cash, and the Baggies would have been in trouble if they hadn’t have earned promotion.
Jenkins admitted that the Albion would have had to slash their wage bill in half at the Hawthorn should last season have ended badly.
That wasn’t the case though, and the reality is that they may need to sell to buy this summer.
It has been reported by the Guardian that players such as Oliver Burke, Kenneth Zohore and Kieran Gibbs are all players that Bilic is prepared to let leave.
In other West Brom news, many Baggies fans are delighted with the latest link with loan move for this 24-year-old