West Brom are in ongoing talks over signing Benfica striker Haris Seferovic, according to Joseph Masi in the Express & Star.

BT Sport commentator Ian Darke revealed that he is a player West Brom are interested in during the coverage of the game against West Ham last night.

And Masi has confirmed this and said that while talks are ongoing, a deal appears unlikely at this stage.

That’s because West Brom can only commit to a loan deal with an option to buy and Benfica have an imperative to sell players this January.

Seferovic has won 66 caps for Switzerland, scoring 19 goals. He’s scored seven in 11 Liga Nos games this season for Benfica.

He is on a reported £17k-a-week at Benfica, where the 28-year-old is under contract until 2024.

West Brom

Not easy to get a striker in January

It’s not easy to get a striker at all when you’ve got limited funds as West Brom have.

That was proved in the summer with Slaven Bilic eventually getting Karlan Grant.

But it gets even harder in January when you don’t have any up-front money to spend.

Strikers who are available are either not doing it for their clubs or haven’t been playing.

Seferovic is different. He’s been playing but Benfica might be forced to sell. That’s all well and good but that would involve a permanent transfer and it seems that’s impossible for West Brom at the moment.

It’s possible that a structured deal could be worked out that would see him sign an initial loan before he automatically signs permanently in the summer.

But that wouldn’t work for West Brom unless they could insert a relegation clause and again that’s unlikely to work for Benfica.

It seems that this one is going to be hard to get done.

In other news, fans blasted this “useless” player for his first-half display at West Ham.

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