West Brom takeover news: Phillips suggests Lai boost after European Super League failure

We’re delighted to welcome former West Brom striker Kevin Phillips as our exclusive columnist. Each week he’ll be giving his views on the biggest talking points at The Hawthorns…

Guochuan Lai is more likely to get the asking price he deserves for West Brom after the European Super League failed to take off, according to Kevin Phillips.

The Athletic journalist Steve Madeley had reported that Lai was “desperate” for the ESL to not form and luckily, after a huge backlash from almost everyone in football, that won’t be the case.

Ex-West Brom striker Phillips claims it can only be a positive for Lai in his reported efforts to sell the Black Country club [John Percy, The Telegraph] with the ESL no longer on the cards.

Speaking to West Brom News, Phillips said: “Of course [it’s good news], not just for West Brom but for all the other teams. Newcastle as well.

“It was never going to happen, was it? I don’t think anyone realised what the backlash would be like when it was first mooted. The backlash was right, it was incredible, it’s been talked about before and it got quashed.

“From an owner’s point of view, if you’re looking to sell it can only be positive news because it is the best and the biggest league in the world and we want it to remain like that.

“It is more of a lucrative proposition for people who own football clubs and get the money they deserve for the club.”

According to the Daily Mail, Lai wants to recoup the £200million he paid for the Baggies when he bought the once-established Premier League club from Jeremy Peace in 2016.

The Chinese businessman’s popularity among Albion fans has nosedived massively in recent years to the point where most fans cannot wait to see the back of the mysterious owner.

It remains to be seen who could buy the Baggies from Lai but it has been reported by the Sunday People [print edition, April 4] that the owner was in an exclusivity agreement with an interested party.

Not much has come of that since but there could be increased activity in the coming weeks once Albion’s Championship fate has been sealed.

In other West Brom news, this former Premier League midfielder confirms he’d be keen to join the Albion.

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