Cameron Archer in West Brom's thinking despite recent transfer activity

Southampton star Cameron Archer appears to be in West Bromwich Albion's transfer plans this summer.

The Baggies have had an active start to the window, with young stars Barney Stewart, Jimmy-Jay Morgan and Carter Pinnington all joining the club.

Shilen Patel is said to be allowed to have more wiggle room than ever this summer, despite a breach of PSR rules last season.

There are multiple transfer plans in action for Albion, though outgoings are expected, with Josh Griffiths and Karlan Grant likely to leave The Hawthorns.

The Black Country Club will look to sign a replacement goalkeeper for Griffiths, who is set to undergo a medical ahead of a move to fellow Championship side Stoke City.

However, West Brom may also want a Championship star of their own, with Archer now emerging on their list of potential targets.

Cameron Archer on West Brom's striker shortlist

West Brom have already signed two new forwards in Stewart and Morgan, though both may take time to be integrated into the starting squad.

The Baggies let Daryl Dike go, as they await a decision from Josh Maja after handing the Nigerian a new deal.

However, should Maja opt against renewing terms with Albion, the club will almost certainly have to sign a replacement, especially considering Morrison's preferred two-striker formation.

There have been suggestions on social media that the Baggies are in for Southampton's Archer, and well-respected West Brom source, EyaWeGew, confirmed the interest this Friday.

It's said that Albion may sign another centre-forward despite the recent transfer activity.

Archer would be exactly what West Brom need - here's why

Though the Baggies could have done better with creating chances last season, most their strikers underperformed in terms of xG.

One player who knows how to find the back of the net is Archer, who is a proven goalscorer at this level and has even shown signs of promise in the Premier League.

The former Aston Villa youth graduate had his best season for Middlesbrough in the 2022-23 campaign, where he registered a whopping 17 goal contributions in just 23 games.

Archer grabbed 10 goals and assists combined for the Saints last campaign, despite only starting a handful of times.

There is said to be "plenty" of interest in the Jamaican, who could be keen on leaving St. Mary's this summer.