West Brom plan clear for Jimmy-Jay Morgan as Chelsea fee revealed
West Brom look to be making their first splash in the 2026 summer window as they fast close in on the signing of Jimmy-Jay Morgan.
The Baggies are looking to push on from their disastrous 2025-2026 season, which saw them nearly relegated to League One.
James Morrison's arrival helped steady the ship, and now Bilkul must back the former West Brom player in the market.
The arrival of Chelsea prospect Morgan would certainly look to be strong backing, especially with the emergence of the potential fee involved.
The Hawthorns side is not exactly blessed financially, so any large sums in their context would represent a statement of intent.
And in the case of Morgan, it seems West Brom are willing to go against the norm of their business in the last few years.
How much will West Brom pay for Jimmy-Jay Morgan?
The beginning of pre-season is not too far away, and Morrison will hope to have many of his squad available as soon as possible for it.
That will include any potential signings, and Morgan appears to be moving closer to a transfer to West Brom.
According to the Express and Star, the fee for the transfer of Morgan is said to be around the £1.3million mark.
In the case of West Brom, that is quite a substantial outlay, especially for a player with limited experience in first-team football.
On the surface, it is a risk for West Brom, but it appears they believe he could be a difference maker in the Championship.
Morgan did impress in League One last season; now the question will remain on if he is ready for the next step up.
Why West Brom price for Morgan suggests key role next season
Since Premier League relegation in 2020-2021, West Brom have not been flushed with funds, which has also been the result of the Guochuan Lai era.
Over each of the season's since, spending big has proven to be tough, with the Baggies having to sell-to-buy.
Since the summer of 2021-2021, only seven signings have been more expensive than the price mooted for Morgan.
So, the fact that a £1.3m outlay is being forked out on Morgan suggests he will have quite the role to play.
The plan is clear for the Chelsea academy star based on the finances, and Baggies fans should expect him to be central to Morrison's set-up ahead of next season.
