West Brom target Cameron Archer
Cameron ArcherImago

Why West Brom were unwilling to sign Cameron Archer on deadline day

Declan Carr

Senior Correspondent AUTHORITY Senior sports journalist with experience at Sports Mole and VAVEL; Masters graduate from Liverpool John Moores University. FOCUS Breaking news, long-form analysis, and club-level insight across the Breaking Media network. THE INSIGHT Declan utilises a network of club and industry contacts to deliver verified, high-speed reporting. He provides the depth behind the headlines — from breaking news to analytical deep-dives — to ensure fans get the full story as it happens.

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West Brom held an interest in Cameron Archer this summer.

James Morrison is looking for another striker before Tuesday's deadline to bolster his squad.

New signing Barney Stewart has not impressed so far, while Jimmy Jay-Morgan has hit the ground running at The Hawthorns.

Archer had been heavily linked with the Baggies, but he is now set to join Auxerre on loan.

Now, insight has been shared as to why Albion were unwilling to sanction an approach for Archer.

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Why did West Brom not proceed with Cameron Archer signature?

Morrison has not been quiet about his desire to add another striker to the ranks.

However, it will not Archer, as there was one aspect about the Southampton man that the Black Country club did not like.

Journalist Joe Chapman claimed via X on Tuesday that the Baggies were not willing to pay his wages, despite liking the player.

He stated that they did want to add just for the sake of it, despite it being deadline day.

It may be a decision that they come to regret, given Archer's history in the Championship.

West Brom target Cameron Archer
Why West Brom's hunt for Cameron Archer is still on as transfer deadline scramble emerges

What does Archer's Championship record look like?

Archer has notched a total of 22 goals and 10 assists in 70 second tier games so far in his career.

He managed four goals and three assists in 30 matches in the division last season.

That suggests that he would have been able to contribute for Albion, if he did sign for them.

Unfortunately, it looks like they will not be bringing a striker into the fold before the window closes, and will end with just the signing of Brayann Pereira on the final day.

A potential loan deal for Liverpool's Jayden Danns has been ruled out, and they are no longer in the race for Celtic's Johnny Kenny.

Overall, Baggies supporters can be happy with the business that the club have done, they have addressed most areas of that squad that needed work and look set for a positive season.

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