Credit: Imago

Scott Mason

Wed 13 May 2026 16:18, UK

James Morrison will be hoping to push West Bromwich Albion further up the table next season, and Isaac Price could be key to that.

The former Baggies midfielder, now manager, has done an excellent job since taking to the dugout, confirming the B71 outfit as a Championship side.

Relegation fears had threatened the club all season, but Morrison managed to get the best out of his squad.

One of such players was winger Price. During Morrison’s second interim spell this season, Price started each game.

Now, with the season behind the Baggies, the influence of the winger has been confirmed by Price’s market value.

How much is Isaac Price worth at West Brom?

When the summer window begins to get busy, with the Baggies sure to add some names to their ranks, Price will be one name that may attract interest.

His performances, age and international pedigree are all attractive traits that he holds, but West Brom must keep him at the Hawthorns.

According to CIES Football Observatory, Price is the most valuable asset currently contracted to the Baggies. The Northern Irish international is said to be worth between £9.5million and £11.2million.

The valuation set by the research organisation also makes the West Brom star rank in ninth place among every other Championship outfit’s most valuable player.

That ranking among Championship clubs only reinforces the impression that Price is no longer just a talent needing development within the West Brom squad but one of the Championship’s standout young stars.

Price’s versatility to play across the frontline is another key trait he offers.

James Morrison must get consistency out of Isaac Price

The quality of Price will not be a shock to West Brom fans, who have watched him in action throughout the course of the season.

However, they will also know his output must improve. In the Championship season just gone, the Northern Irish winger was involved in 11 goals. However, seven of which came before December.

The drop-off underlines that next step in his progression, one that Morrison must simply get right in the Midlands.

Price can be a real gamechanger for the Baggies; he just needs to become a more consistent attacking player. At 22 years old, he is still young and has plenty of time to develop.

That aforementioned could end up soaring if Morrison gets it right with Price.